Nikon UK were planning to launch a one-stop digital SLR camera. 

Dubai was the chosen destination, offering all the different light and colour contrast photographic opportunities the client wanted. 

Invitations were sent out electronically to dealers and press. The itinerary was  two full days during which a half day meeting was planned. Among the highlights of the trip were a private visit to the Royal Stables for breakfast with a rare opportunity to look at the steeds trained by His Highness Sheikh Mohammed Bin Saeed Al Maktoum; a fun afternoon in the desert including "dune driving" and sand skiing; and an evening on a dhow followed by dinner at the Aquarium Restaurant. Despite a hectic itinerary, there was 100% participation in all activities.

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